Thursday, 9 May 2013

Why Ted is postmodern:

Ted is postmodern for a number of reasons:
* It is making the audience develop an emotional attachment to a stuffed teddy bear which is not really alive and could not exist in reality.
* It deconstructs the themes of 'children's wish' stories such as A Christmas Carol and makes the audience come to the realisation that these themes and events are not realistic. In reality, these events do not happen to people in the way these children's wish stories imply. Hence the teddy bear growing up into a pot smoking casanova.
* It develops cynicism into the audience by showing them a more relatively 'realistic' view of how one of these stories would likely occur. It shows us the negativity behind the unrealistic narrative portrayed in modern fiction, and just like the effects theory implies, makes us more cynical people who demand to be in on the joke.
* In the uncut DVD of Ted, extra footage that was left out the original DVD was being included as a bonus to promote capitalist ideals by having gullible audiences purchase the DVD for the purpose of watching extra unseen footage with a CGI bear on a talk show. The bear not being real when the footage was taken and when broadcast on TV, Jimmy Kimmel was talking to a sound, also contributes to how this use of extra bonus footage is PoMo because audiences are paying to see footage of an interaction that does not exist between a teddy bear and a talk show host. (http://www.youtube.com/watch?feature=player_embedded&v=IuzzA3046C8)
* Ted, despite being just a sound when the actual footage was taken, appeared at and presented the oscars. The actual event witnessed mark Walberg speak with nothing and a sound being generated through equipment. Yet when shown on TV or on DVD, the footage contains CGI so that Ted can become visually present at the event. In this respect, Ted is as alive as Mark or any of the other 'real life' celebrities at the event. The inclusion of Tupac and other dead celebrities being brought into the oscars further extends this by having the dead be as alive as the alive themselves. (http://youtu.be/ztyqsRX_64M)
* Ted deconstructs media conventions from the genres of comedy (the use of jokes), fantasy (the intro at the beginning resembling a children's story book opening), romance (by using a binary opposte between romance and bromance to form a hybrid between the romance and comedy genres) and action (the chase scene at the end) to create new meanings and defy the meanings of traditional conventions by replacing them with cynical, circular, intellectual references and bricolage.

No comments:

Post a Comment